Wake up and smell the silicon: Like consumer trends keynote speakers and futurist virtual speaking leaders observe, it’s a brave new world for companies in all fields and the brands which shoppers most adore. Where are top consulting thought leaders being asked by event planners and conference producers to present on, though – and what subjects continue to trend? Ranking among today’s best consumer trends keynote speakers, our team thought we’d help you fill in the blanks.
- Generational differences – Contrasting Baby Boomers, Gen X, Millennials (Gen Y), and Gen Z and Alpha attitudes, preferences, and shopping habits.
- Digital influence – Growing impact of social media, online reviews, influencers, and smart devices on purchasing behavior.
- Mobile commerce – Rise of smartphones as shopping devices and implications for retailers. Emerging tools that consumer trends keynote speakers recommend using like shoppable livestreams.
- Personalization – Customizing products, services and marketing messages to individual consumers based on data analysis.
- Eco-consciousness – Growing consumer demand for sustainability, ethical sourcing, and brands with purpose.
- Value seeking – The growing shift consumer trends keynote speakers are observing toward discount retailers, private label, and buying on deals driven by economic caution.
- Localism – Preference for buying local and small batch products. Seeking uniqueness and community connection.
- Experience seeking – Consumers prioritizing spending on activities, events, travel and Instagram-worthy moments over material goods.
- Health and wellness – Nourishment, plant-based, farm-to-table, and organic/clean eating trends that top consumer trends keynote speakers continue to track.
- E-commerce evolution – Growth of mobile shopping apps, AR try-ons, voice commerce, subscription models, speedy delivery.
Changing consumer motivations, values and expectations await uncovering so that the world’s top brands and most innovative startups can (hopefully) align marketing, product development and engagement strategies. Turning to a consumer trends keynote speaker and consulting futurist to run strategic forecasting exercises and research what’s happening in different spaces can give you the tools that you need to stay abreast of changes in the marketplace – and stay ahead of the competition as well.