CONTACT CONTENT CREATORS: INFLUENCER DISCOVERY & BRAND AMBASSADORS

To contact content creators, influencers and brand ambassadors (whether for collaborations, partnerships, spokesperson assignments, event keynote speaker gigs or any professional inquiry) requires a thoughtful and respectful approach. As social media personalities have busy schedules and high volumes of messages, it’s important to stand out as you contact content creators while being professional and clear about your intentions. We provide a step-by-step guide on how to do creator discovery effectively.

1. Do Your Research

Before your brand contact content creators outreach efforts begin, take the time to research influencers’ work. Watch videos, read blog posts, or follow thought leader experts on social media to understand pros niche, audience, and style. It will help you craft a more personalized message that shows you are genuinely interested in experts’ work. It also allows you to tailor your contact content creators pitch in a way that aligns with experts’ philosophy and values.

2. Find the Right Contact Information

Most content creators provide contact details on their social media profiles or personal websites. Look for an email address or business inquiry option. Avoid messaging contact content creators efforts through personal channels (like DMs on social platforms) unless folks specifically mention that they welcome such inquiries. Emails are generally more professional and provide a clear, organized way to discuss potential collaborations.

3. Craft a Clear and Concise Message

When writing your contact content creators message, be polite, professional, and to the point. Start by introducing yourself and your business or brand. Mention why you’re reaching out and what kind of collaboration or partnership you have in mind. Be specific about how the creator can benefit from working with you, whether it’s through product sponsorships, affiliate partnerships, or paid content creation. Offering clear value increases the likelihood of getting a positive response.

4. Be Transparent About Expectations

Influencers value transparency, so be upfront about your expectations. Clearly outline in contact content creators missives the type of content you’re hoping for, any deadlines, and compensation details (if applicable). The more transparent you are, the more comfortable the creator will feel about engaging in a professional partnership.

5. Respect Their Time and Response

Remember that content creators are often inundated with messages. Give them time to respond, and don’t be discouraged by silence. If they don’t respond after a reasonable period (usually a week or two), it’s okay to send a polite follow-up email. But avoid being overly persistent or pushy, as this can harm your chances of a future collaboration.