CONTENT MARKETING CONSULTANTS ADVISE NEW APPROACHES TO CONSULTING & EDITORIAL STRATEGY

Leading content marketing consultants are strategic partners who help define content approaches, craft assets resonating with target audiences and implement data-led plans amplifying reach across channels – all supporting wider business goals.

Analyzing Goals & Audiences
Editorial advisors that double as content marketing consultants begin new client engagements by clarifying overarching aims guiding content needs. Is content designed for brand-building vs direct lead generation? Consultants also evaluate target demographics and personas through existing customer analytics to discern nuances in content resonating with each group across stages of the buying journey.

Conducting Content Audit & Gap Analysis
On top of it the best content marketing consultants thoroughly audit existing content strategies and assets to determine strengths, content gaps as well as channels and formats offering the greatest return potential. Comparisons against competitors reveal both differentiating content niches to own along with additional customer journey touchpoints where new forms of content can acquire, nurture or convert.

Developing an Aligned Content Strategy
Given defined objectives, personas and audit findings, consultants architect sustainable content plans detailing resource requirements, new forms of content to develop (articles, videos, research papers, etc), cadences across stages of the funnel, distribution channels as well as testing and analysis frameworks. All elements – topics, tone, media – ladder up to serve identified customer needs.

Activating & Optimizing
The consulting partner handles content development for new client assets until proficiency transfers internally. Throughout implementation, consultants track content performance applying agile optimizations in themes, SEO, lead capture formats and personalization to boost KPIs around engagement, click through rates, conversion and sales influence. As assets launch, production and analysis owners onboard within the client’s team.

Through continual benchmarking, gap identification and tailored content production guiding customers along the buying journey, content marketing consultants enable brands to aptly tell their stories. Strategically aligned content fuels awareness, website traffic, loyalty and sales converting prospects into brand advocates.