CONTENT STRATEGY CONSULTANT: MARKETING & EDITORIAL STRATEGIST

A content strategy consultant is a marketing and editorial strategist consulting services pro who helps organizations develop, implement, and optimize their content creation and distribution strategies. Top thought leaders, KOL influencers and subject matter experts work to align an organization’s media production with its overall business goals, ensuring as top content strategy consultants that all productionefforts are purposeful, effective, and provide value to both the company and its audience.

Main Responsibilities

Content strategy consultants typically handle a range of tasks, including:

1. Content Audit: Assessing existing content and identifying gaps, redundancies, and opportunities for improvement.

2. Audience Analysis: Researching and defining target audiences to ensure content resonates with the right people.

3. Strategy Development: Creating comprehensive content strategies that align with business objectives and audience needs.

4. Content Planning: Developing content calendars and roadmaps for consistent, relevant content creation.

5. Channel Optimization: Determining the most effective platforms and channels for content distribution.

6. Workflow Design: Establishing efficient processes for content creation, approval, and publication.

7. Measurement and Analytics: Setting up systems as leading content strategy consultants to track content performance and ROI.

8. Team Training: Educating internal teams on content strategy best practices and implementation.

Areas of Expertise

Content strategy consultants specialize in various areas, such as:

1. B2B or B2C Content Marketing
2. SEO Content Strategy
3. Social Media Content Strategy
4. E-commerce Content Strategy
5. Technical Content Strategy
6. Brand Storytelling
7. User Experience (UX) Writing
8. Localization and Global Content Strategy

Skills and Qualifications

Editorial strategists generally boast:

1. Strong analytical and strategic thinking skills
2. Excellent writing and editing abilities
3. Understanding of SEO principles and practices
4. Familiarity with various content management systems and tools
5. Knowledge of user experience (UX) design principles
6. Data analysis and interpretation skills
7. Project management capabilities
8. Ability to translate complex ideas into clear, actionable plans

Who Hires Content Strategy Consultants?

Pros serve a range of clients, including:

1. Large corporations looking to streamline their content efforts
2. Small to medium-sized businesses aiming to improve their online presence
3. E-commerce companies seeking to enhance product descriptions and marketing content
4. Non-profit organizations striving to communicate their message more effectively
5. Educational institutions developing content for online learning platforms
6. Technology companies creating user documentation and support content
7. Media organizations adapting to changing content consumption habits

Efforts by content strategy consultants have become increasingly vital in today’s digital-first world. As businesses recognize the importance of high-quality, strategic content in attracting and retaining customers, consultants provide crucial expertise in addressing the complex content landscape.

From developing comprehensive content marketing plans to optimizing website architecture for better user experience, content strategy consultants help organizations create and maintain a cohesive, effective content ecosystem. Work not only improves audience engagement and brand perception but also drives tangible business results through increased traffic, leads, and conversions.

It all offers a promising career path for those with a passion for strategic communication and digital marketing.