CPG CONSULTING AGENCIES & FIRMS: SPEAKERS, CONSULTANTS AND KOLs

The best CPG consulting agencies and Consumer Packaged Goods consultants are often entrusted with a wide range of projects that address various challenges and opportunities within the industry. Assignments can vary in scope and complexity, reflecting the diverse needs of companies who hire CPG consulting agencies in today’s dynamic market. We explain what frequently gets assigned.

1. Brand Strategy and Positioning
Consultants are tasked with developing or refining a company’s brand strategy. Work spans market research, competitor analysis, and crafting a unique value proposition to differentiate the brand in a crowded marketplace.

2. New Product Development
Leading companies engage CPG consulting agencies to assist in the ideation, development, and launch of new products. The process may include market opportunity assessment, concept testing, and go-to-market strategy formulation.

3. Digital Transformation
As e-commerce and digital marketing become increasingly important, consultants and consulting firms are frequently called upon to guide companies through digital transformation. Think developing an e-commerce strategy, improving digital marketing efforts, or implementing new technologies across the organization.

4. Supply Chain Optimization
Consultants and CPG consulting agencies are asked to analyze and improve a company’s supply chain operations. Projects in this area can include inventory management, logistics optimization, and implementing more efficient production processes.

5. Market Expansion
When companies look to enter new markets or expand their presence in existing ones, they often turn to consultants for guidance. Assignments typically encompass market analysis, entry strategy development, and localization recommendations.

6. Sustainability Initiatives
With growing demand for sustainable products, consultants are increasingly engaged in projects focused on developing eco-friendly packaging, sourcing sustainable ingredients, or creating overall sustainability strategies.

7. Pricing Strategy
Top CPG consulting agencies work on developing or optimizing pricing strategies to maximize profitability while remaining competitive. Think price elasticity studies, competitor pricing analysis, and developing dynamic pricing models.

8. Customer Experience Enhancement
Projects focused on improving customer experience across various touchpoints are common. Analyzing customer feedback, mapping customer journeys, and recommending improvements to products or services.

9. Data Analytics and Insights
Organizations seek help in leveraging their data more effectively. Famous CPG consulting agencies get brought in to develop data analytics capabilities, implement business intelligence tools, or derive actionable insights from existing data.

10. Merger and Acquisition Support
During mergers or acquisitions, consultants may be engaged to conduct due diligence, assess synergies, and develop integration plans.

11. Cost Reduction Initiatives
In times of economic pressure or as part of ongoing efficiency efforts, consulting firms may be tasked with identifying and implementing cost-saving measures across the organization.

12. Sales Force Effectiveness
Projects aimed at improving the effectiveness of a company’s sales team are common. Examples would be sales process optimization, training programs, or implementing new sales technologies.

When bringing specialized expertise and fresh perspectives, CPG consulting agencies and consultants anticipate the ever-changing consumer goods landscape and drive sustainable growth.