CPG FUTURIST OFFERS AN EXPERT GUIDE TO CONSUMER PACKAGED GOODS

Call us CPG futurist keynote speakers, consumer packaged goods future trends experts or simply management consultants, but the goal is still the same: To help companies adapt to change and apply the lens of innovation to product growth and development. Of course, the subjects that we’re asked to give live and virtual online keynote presentations on differ by client. Below, as a CPG futurist keynote speaker, here are a few of the sample most popular types of topics and themes that we and many of the best speakers on consumer packaged goods (CPG) tend to focus on:

• Changing consumer preferences – Discussing major shifts in what consumers want and how CPG companies can adapt products, messaging, etc. accordingly. Things like increased demand for natural/organic, sustainability, etc.
• Innovation – New product development, novel packaging solutions, leveraging technology like AI, AR/VR, etc. to create better consumer experiences. A top topic with CPG futurist keynote speakers.
• Brand building & marketing – Strategies for building memorable brands and running effective marketing campaigns across various channels (TV, digital, social media, influencers, etc.)
• Omnichannel retail – Approaches for selling and marketing  products across ecommerce, brick-and-mortar retail, direct-to-consumer, etc.
• Supply chain optimization – Improving forecasting, inventory management, manufacturing efficiency, distribution logistics to manage costs and availability.
• Health & wellness – Responding to consumer demand for healthy ingredients, clear labeling, positive messaging around wellbeing and nutrition, like any good CPG futurist keynote speaker would explain.
• Sustainability – Initiatives around eco-friendly manufacturing, packaging, fair trade, minimizing waste, ethical sourcing, etc.
• Emerging markets – Strategies for selling and tailoring products to developing economies around the world.
• Consumer insights – Using data analytics, shopper surveys, focus groups, and other research to truly understand evolving consumer needs and wants.
• Industry trends – Discussing the competitive landscape and how larger shifts are impacting the field, a major area of focus if you’re a CPG futurist keynote speaker as of late.

Whatever the case may be, the most engaging CPG speakers combine industry expertise with powerful examples and case studies illustrating these topics in action – and can help inspire employees to greater productivity, creativity and innovation.