CPG KEYNOTE SPEAKER: THE FUTURE OF CONSUMER PACKAGED GOODS

What would a CPG keynote speaker tell you the future of consumer packaged goods is? Between all the new technology trends and future workforce innovations taking shape, believe us, you’d definitely get a mouthful, especially given the many changes taking shape in the field. As top CPG keynote speakers and consulting futurists, we’ll do our best bring you up to speed in coming months, but to start, let’s begin for those new to the industry with a guide to what the category encompasses so you’ll have a sense of which firms may be transformed by all these changes.

To begin with: Consumer packaged goods (CPG) are consumable goods that are sold quickly and at relatively low cost. Think food and beverages, cleaning products, personal care items, and over-the-counter medications. A few attributes of them might be…

• Mass production – Items are made on a large scale and distributed widely through retail stores, grocers, convenience stores, etc. which allows costs to be kept low.
• Low cost – The unit price of a product is generally low, according to CPG keynote speakers, often just a few dollars or less. Such pricing makes them affordable purchases for most consumers.
• Frequent purchase – Objects are bought and consumed regularly. Consumers purchase them frequently, sometimes weekly or even daily.
• Rapid consumption – CPGs are generally consumed quickly. Food and beverages are eaten within days or weeks. Cleaning supplies are used up within months.
• Extensive distribution – Widespread distribution through many retail outlets allows easy access for consumers. As any CPG keynote speaker can tell you, examples are found in grocery stores, big box retailers, drug stores, convenience stores, etc.
• Brand recognition – Successful CPG companies invest heavily in brand building through advertising and other marketing which creates strong brand recognition and loyalty.
• Non-durable – If we were to ask a CPG keynote speaker, you’d hear that solutions here have a short product life and need to be replenished often, which drives repeat purchases. They are the opposite of durable goods like appliances.

A few major categories include food and beverage, personal care, household cleaning, over-the-counter healthcare, and pet care products. And, of course, CPG keynote speakers often work with leading companies include Procter & Gamble, Unilever, PepsiCo, Nestle, Coca-Cola, and Johnson & Johnson.