09 Jul A GUIDING LIGHT: WHAT’S THE FUTURE OF DIGITAL SIGNAGE?
Ask a digital signage futurist what the future of the space is and you may be surprised by the answer. After all, there’s a LOT happening in this fast-changing and exciting field. Needless to say, it’s difficult to sum up just how significantly the space is changing. But as digital signage futurists and keynote speakers, let’s take a quick peek at some of the types of new developments on our radar.
User Experience: Interactive digital signage that responds to user input is becoming more common. Such setups can create more engaging experiences and provide valuable data on customer behavior. Touchscreen displays, voice commands, gesture recognition, and even facial recognition might be used to interact with digital signs.
Artificial Intelligence (AI) and Machine Learning (ML): Smart tools can help tailor the content of displays to the viewer based on a range of factors from the time of day to demographic data or even the expression on a viewer’s face.
XR Solutions: As digital signage futurist have pointed out, screens could also become integrated with AR technologies, creating a blend of digital and physical experiences. For example, a customer might point their phone at a digital sign to see additional information or an immersive advertisement.
Endless Connectivity: IoT devices can feed data to digital signs, which can then display relevant, up-to-date information. For example, a digital sign in a store could display information on nearby items that are on sale.
Hyper Customization: Individualization will continue to be a major trend in the space, which could mean showing different content based on who’s looking at a sign, or it could involve users being able to tailor the content they see on a digital sign.
Better Displays: With advances in display technology, we’ll continue to see higher resolution digital signs. 4K resolution is fast becoming standard, and we could start to see more 8K displays in the future.
Information Integration: Digital signage will increasingly be integrated with other data sources, from social media feeds to real-time data from various sources, providing more dynamic, engaging, and relevant content.
Sustainability: As with many areas of technology, digital signage futurists note that there’s a growing focus on making digital signage more sustainable. Imagine more energy-efficient displays, finding ways to extend the lifespan of digital signs, and recycling old signs.
