15 Dec PLANNING AN EVENT: WHAT TO KNOW ABOUT KEYNOTE SPEAKERS
Event planners play a crucial role in ensuring that keynote speakers are well-prepared and aligned with the goals and objectives of the event. Here are some important things event planners need to know about keynote speakers:
Event Objectives and Theme: Before selecting a keynote speaker, event planners should have a clear understanding of the event’s objectives and theme. The keynote speaker should be chosen based on how well they can address and support these goals.
Audience Profile: Consider the demographics, interests, and expectations of the event’s audience. The keynote speaker should be someone who can resonate with and engage the attendees effectively.
Budget: Determine the budget available for the keynote speaker. High-profile speakers may require higher fees, but it’s essential to balance the budget with the expected impact the speaker will have on the event.
Availability and Scheduling: Check the availability of potential speakers and ensure their schedule aligns with the event date and time. Flexibility is crucial, as speakers may need to travel or adjust their schedules.
Relevance and Expertise: Assess the speaker’s expertise and relevance to the event’s subject matter. A speaker with in-depth knowledge and experience in the event’s industry or topic is more likely to connect with the audience.
Previous Engagements: Research the speaker’s past speaking engagements, reviews, and feedback from other events. This can provide insights into their effectiveness as a keynote speaker.
Presentation Style: Consider the speaker’s presentation style and delivery. Do they have a dynamic and engaging speaking style that will captivate the audience? Will they use multimedia or interactive elements in their presentation?
Content and Message: Work closely with the speaker to align their presentation content with the event’s objectives and theme. Ensure that their message complements the overall program and adds value to attendees.
Technical Requirements: Determine the technical equipment and resources the speaker will need, such as microphones, projectors, and presentation materials. Ensure that these requirements are available and functioning smoothly.
Contract and Logistics: Negotiate and finalize a contract with the speaker, covering fees, travel arrangements, accommodations, and any other logistical details. Clarify expectations regarding rehearsals and arrival times.
Promotion and Marketing: Collaborate with the speaker on promotional efforts. Use their name and reputation to attract attendees and generate excitement about the event.
Pre-Event Briefing: Conduct a pre-event briefing with the keynote speaker to go over the event’s schedule, goals, and any specific instructions. Ensure they have all the information they need to tailor their presentation effectively.
Contingency Plans: Have backup plans in case the keynote speaker encounters unexpected issues, such as travel delays or health concerns. This includes having alternative speakers on standby or contingency topics.
Feedback and Evaluation: After the event, collect feedback from attendees and the speaker to assess the effectiveness of the presentation. Use this feedback to improve future events.
By paying attention to these key considerations, event planners can ensure that keynote speakers enhance the overall success of the event and leave a lasting impression on the audience.
