01 May 7 Technology Shifts That Event Trends Keynote Speakers See Coming Down the Pike
Take it from the top event trends keynote speakers: As the meetings and events industry continues rebounding and evolving post-pandemic, technology will play an increasingly vital role in reshaping experiences and engagement. At recent industry conferences, all sorts of prominent event trends keynote speakers suggest that they anticipate several cutting-edge technologies poised to transform events in the years ahead. Specifically:
- Prolific Use of Artificial Intelligence (AI) – It’s no secret that AI will become widely adopted across the event tech stack. Applications will range from AI-powered chatbots and voice assistants to provide personalized recommendations, to computer vision for automating check-in/registration and generating data-driven insights about attendee behavior.
- Immersive Experiences Through Extended Reality (XR) – In event trends keynote speakers’ eyes, augmented reality (AR), virtual reality (VR), and mixed reality (MR) technologies collectively referred to as XR will create imaginative, multisensory experiences blending digital and physical worlds. Think reactive AR exhibits, interactive virtual venue tours, and beyond.
- Facial Recognition and Biometric Tracking – While spurring privacy debates, facial recognition and biometric technologies like gait analysis could enable seamless, secure event access and data collection about attendee journeys, dwell times, emotional responses and more.
- Integration of Web3 and Metaverse Environments – As Web3, blockchain, NFTs, and metaverse spaces evolve, events may extend into these immersive virtual realms. NFT event passes, metaverse expo halls, and decentralized experiences could emerge in the future.
- Continued Emphasis on Hybrid and Virtual Options – Following on the pandemic’s normalization of virtual gatherings, say event trends keynote speakers, hybrid and online event components are expected to remain the norm rather than separate offerings, leveraging technologies like live-streaming, online whiteboards, and virtual networking.
- Advanced Data Analytics Capabilities – Event planners and organizers will utilize AI-powered analytics tools and dashboards to gain comprehensive 360-degree visibility into attendee preferences, behaviors, sentiments and other insights to shape future experiences.
- Integration of Internet of Things (IoT) – Technology Interconnected sensor devices and IoT networks could revolutionize events through smart venue mapping and navigation, automated restocking and maintenance alerts, real-time occupancy tracking and beyond.
While some technologies are still nascent, top event trends keynote speakers assert how rapidly innovation occurs in our hyper-connected era. The events embracing cutting-edge technologies in responsible, human-centric ways will be positioned to deliver extraordinary, future-forward experiences that surprise and delight attendees.