FLORAL KEYNOTE SPEAKER AND FUTURIST: THE FUTURE OF FLOWERS AND FLORISTS

Innovation is in bloom when floral keynote speakers and florist consultants or futurists take the stage. Suppliers, buyers, and flower wholesaler distributors alike often look to them for advice, accordingly. But what sorts of programs and projects are floral keynote speakers putting together in recent months – and what topics, technology trends and future of work developments are trending? Simply read on to find out more…

• Floral trends – Popular floral styles, colors, textures, and arrangement types for upcoming seasons, weddings, events, etc. based on forecasting and inspiration from runways, home decor, cuisine, travel destinations, etc.
• Business strategies – Ways to drive shop growth and profitability through marketing, customer service, leveraging technology, differentiation, partnerships, segmentation, e-commerce, and other best practices.
• Supply chain issues – Sourcing flowers and supplies efficiently using floral keynote speaker-recommended strategies to control costs, managing inventory, adapting to market volatility, importing/exporting challenges, and sustainability concerns.
• Retail innovation – Ideas for enhancing the retail customer experience through store design, visual merchandising, self-service options, promotions, classes, loyalty programs, and incorporating new technologies.
• Consumer insights – Research on purchasing behavior, key demographics, consumer preferences and attitudes, important occasions, and lifestyle trends that floral keynote speakers say can help audiences connect with customers.
• Business forecasts – Analysis of market size, growth projections, demographic shifts, competitive forces, labor issues, and other factors impacting the floral industry.
• Technology applications – Leveraging tech tools like CRM, order management, delivery tracking, inventory systems, onlinepresence, automation, and analytics to boost productivity from floral keynote speakers’ standpoint.
• Workforce topics – Recruiting and retaining talent, training, compensation, leadership development, diversity, and other HR considerations for the floral workforce.
• Creative inspirations – Demonstrations, pictorials, and tips for designing unique floral arrangements, bouquets, wreaths, centerpieces, and other products.
• Industry community – Thoughts that floral keynote speakers have on building connections, giving back, sharing innovations, and working collectively to advance the floral industry as a whole.