GEN Y INFLUENCER, THOUGHT LEADER AND KEYNOTE SPEAKER CONSULTANT

Gen Y influencers, thought leaders and keynote speakers (also known as Millennial SMEs and KOLs) are content creators whose works hit on the forward-looking generation’s singular experiences and interests. While we’ve previously discussed many resonant areas that Gen Y influencers cover, there are additional nuanced avenues of research that creations explore as well.

Nostalgia and Pop Culture

Growing up during significant cultural shifts, thought leaders discuss:

• 90s and early 2000s nostalgia
• Reboots and revivals of childhood favorites
• Vintage fashion trends and thrifting
• Retro gaming and tech throwbacks
• Evolution of music genres and artists

Intergenerational Relationships

Bridging gaps between generations is a common theme among Gen Y influencers:

• Navigating multigenerational workplaces
• Communication with Baby Boomer parents
• Mentoring Gen Z colleagues and siblings
• Changing family dynamics and expectations
• Balancing tradition with modern values

Alternative Living Arrangements

Adapting to economic realities, SMEs explore:

• Tiny house living and van life
• Co-living spaces and intentional communities
• House hacking and real estate investment
• Living with parents as adults
• Off-grid and self-sustainable lifestyles

Personal Branding and Entrepreneurship

Gen Y influencers talk about leveraging digital platforms for success:

• Building a personal brand on social media
• Turning hobbies into profitable side gigs
• Crowdfunding and online fundraising
• E-commerce and dropshipping businesses
• Influencer marketing and brand collaborations

Digital Wellness and Tech Balance

Dealing with the pros and cons of constant connectivity:

• Digital detoxes and screen time management
• Combating social media addiction
• Online dating and relationship apps
• Virtual reality and its impact on social interaction
• Cybersecurity and protecting personal data

Redefined Milestones and Life Paths

Challenging traditional life trajectories:

• Choosing child-free lifestyles
• Delaying or redefining marriage
• Gap years and sabbaticals
• Non-linear career paths and frequent job changes
• Alternative education paths and lifelong learning

Global Citizenship and Cultural Fluency

Embracing a connected world from a Gen Y influencer’s perspective:

• Remote work and digital nomadism
• Learning multiple languages and cultures
• Participating in global online communities
• International volunteering and work exchanges
• Cross-cultural relationships and marriages

Wellness and Alternative Health Practices

Exploring holistic approaches to well-being:

• Alternative medicine and Eastern practices
• Psychedelic therapies and plant medicines
• Biohacking and performance optimization
• Eco-therapy and nature connection
• Gut health and microbiome awareness

Ethical Consumerism and Transparency

Making conscious choices as consumers:

• Sustainable fashion and slow fashion movements
• Zero-waste lifestyles and plastic reduction
• Supporting B-corps and ethical businesses
• Farm-to-table and local food movements
• Cruelty-free and vegan product alternatives

Creative Expression and DIY Culture

Valuing individuality and hands-on experiences:

• Maker culture and artisanal crafts
• Adult coloring books and art therapy
• Podcasting and content creation
• Upcycling and creative reuse projects
• Collaborative art and community murals

Gen Y influencers continue to evolve their content in time with the dynamic nature of their generation. Folks like to blend multiple themes, creating a rich tapestry of content that resonates with peers’ diverse interests and experiences. Each provides a more nuanced view of millennial life, challenges, and aspirations in the 21st century.