GENERATION ALPHA EXPERT: GEN ALPHA VS. GEN Z

Generation Alpha experts and futurist keynote speakers are constantly asked about different characteristics and habits that define this emerging cohort. That makes sense given how they’re quickly emerging to become a powerhouse in terms of consumer purchasing and emerging trends, as well as their growing influence in households the world over. Turning to today’s best-known Generation Alpha experts and futurist keynote speakers, we offer a cheat sheet to a number of important ways that Gen Alpha (born 2010-2024) differs from Generation Z (born 1997-2012):

• Technology – Gen Alpha is even more technology-immersed from birth, especially devices, social platforms. Gen Z adopted technology during formative years.
• Attention spans – Per several Generation Alpha experts and futurist keynote speakers, Gen Alpha has shorter attention spans due to mobile technology and infinite content choices. By way of contrast, Gen Z has slightly longer attention spans.
• Privacy – We hear that Gen Alphas share even less concern about online privacy given their innate comfort sharing digitally from a young age
• Individuality – More sheltered, customized upbringings for Gen Alpha lead to highly individualized perspectives and skills. On the flip side, Gen Z tends to be more group-oriented, or so Generation Alpha experts and futurist keynote speakers tell us.
• Financial attitudes – Frugality consciousness and entrepreneurial interests take root earlier for pragmatic Gen Alpha. Our friends in Gen Z came of age during relative prosperity.
• Diversity – For the former cohort, diversity is even broader as they are children of the most ethnically diverse adult generation. The latter saw early diversity expansion.
• Education – As you may be aware, Gen Alpha benefits from completely digitized, customized education from the start. On the other end of the spectrum, Gen Z experienced adoption of digitized learning during school.
• Social issues – Progressive social change and activism characterize both generations, but starts earlier for Gen Alpha as norms are more firmly established.
• Authority – Gen Alpha is more empowered to lead and drive change from a young age while Gen Z is relatively more compliant with established authorities.
• Creativity – Immersive multimedia experiences spark uninhibited creativity for Gen Alpha. From top Generation Alpha experts and futurist keynote speakers: Gen Z still relies more strongly on traditional creative mediums.