TOMORROW’S BUSINESS LEADERS: HOW GEN Z IS CHANGING THE FUTURE OF WORK

Generation Z, or Gen Z, is a term often used by keynote speakers, futurists, and consultants that refers to individuals born between 1997 and 2012. As the first generation to grow up entirely in the Internet, social media, and online connected era, this population has unique perspectives on the future of work, careers, and professional development. With technological advancements continuing to influence their attitudes and approaches, it’s important to examine how Gen Z’s views on these topics will impact the workforce (and workplace, one supposes) in the coming years.

For instance: One of the defining characteristics of Gen Z is their comfort and familiarity with technology. Unlike previous generations, they grew up with smartphones, social media, and the Internet on-call. This has given these younger working pros a different set of skills and expectations when it comes to employment. In effect, Gen Z counts on technology to play a significant role in their work lives, and they value the flexibility and freedom that technology provides. As a result, many young leaders are interested in remote work and the ability to work from anywhere.

Let’s not forget their growing desire and push for more work-life balance either. Members of this cohort have seen the negative impact that work can have on mental health, and they are determined to prioritize their well-being. Many Gen Z workers therefore prioritize flexibility and the ability to work on their own terms, rather than conforming to traditional 9-to-5 schedules. They also value opportunities for personal and professional development, and they are willing to seek out companies that offer these perks.

Lest ye forget as well: Gen Z is also the most diverse generation in history. These folks grew up in a world that is more interconnected and culturally broad than ever before. This has led to a greater awareness of social justice issues and a desire for more inclusive work environments. Want to attract, recruit, and retain Gen Z workers more effectively? As an employer, you need to prioritize diversity and inclusivity in your hiring and retention practices, as they prefer to seek out companies that align with their values.

To their credit (and we cannot stress this enough) Gen Z is also highly entrepreneurial. You’re effectively talking about a generation that has grown up in a world where technology has made it easier than ever to start a business, and they are eager to take advantage of those opportunities. Many Gen Z pros are interested in freelance or contract work, as well as starting their own businesses. They value the ability to work on their own terms and to have control over their own careers.