GOOGLE ADS EXPERT WITNESS TESTIMONY: TESTIFYING MARKETING & ADVERTISING CONSULTANT

Google Ads expert witness testimony advisors and testifying consultants provide crucial testimony in digital advertising litigation and disputes, on various technical and strategic aspects of digital online marketing and pay-per-click (PPC) advertising. Thinking about where the field’s top Google Ads expert witness authorities weigh in, we consider areas where work factors into legal proceedings.

1. Trademark Infringement in Search Advertising

Leaders testify about trademark violations in PPC campaigns, specifically addressing:

• Proper and improper use of competitors’ trademarks in ad copy and keywords
• Analysis by Google Ads expert witnesses of impression share and click data to quantify trademark infringement impact
• Assessment of Google’s trademark policies and their implementation
• Evaluation of damages from unauthorized trademark usage in ads
• Investigation of competitor bidding practices on branded terms

2. Campaign Performance and Professional Negligence

When agencies or consultants face allegations of mismanagement, top Google Ads expert witnesses analyze:

• Industry-standard key performance indicators (KPIs) and benchmarks
• Quality Score factors and their impact on ad costs
• Account structure and optimization practices
• Budget allocation and spending patterns
• Conversion tracking setup and accuracy
• Adherence to Google Ads best practices and professional standards

3. Click Fraud and Invalid Traffic

In cases involving fraudulent activities, SMEs examine:

• Click patterns and anomalies in traffic data
• IP address analysis and geolocation information
• Bot detection and invalid click identification
• Google’s fraud detection systems and their effectiveness
• Financial impact of invalid clicks on advertising costs
• Implementation of fraud prevention measures

4. Ad Policy Violations and Account Suspensions

Also the best Google Ads expert witnesses provide opinions on:

• Interpretation and application of Google Ads policies
• Assessment of alleged violations and their severity
• Review of account suspension decisions
• Evaluation of appeals processes and documentation
• Impact of suspensions on business operations and revenue

5. Economic Damages and Lost Profits

In commercial disputes, noted Google Ads expert witnesses calculate and testify about:

• Historical performance metrics and projected results
• Market share analysis and competitive impact
• Revenue attribution models
• Lost opportunity costs from account suspensions
• Calculation of damages from campaign mismanagement
• Return on ad spend (ROAS) analysis
• Customer lifetime value projections

Testifying pros on cases demonstrate not only technical expertise in digital advertising but also the ability to explain complex concepts to judges and juries. Testimony weighs into determining liability, assessing damages, and resolving disputes in an increasingly online marketplace.