WHY MORE MEETING & EVENT PLANNERS ARE HIRING PUBLIC SPEAKERS IN 2024 AND 2025

Hiring public speakers isn’t a new trend. But in 2024 and 2025, as virtual fatigue sets in, demand grows for live events that create unique experiences and human connections. Forward-looking conference and event planners increasingly are hiring public speakers and looking to tap into professional presenters to craft memorable occasions delivering value for sponsoring organizations and audiences alike.

The most seasoned thought leaders bring tremendous stage presence, delivery mastery and storytelling flair that grabs attention in a lively, unified space. Attendees tune in viscerally to keynote addresses in ways remote webinars struggle to replicate emotionally, making hiring public speakers a natural fit. And the research backs the point up – over two-thirds of attendees report keynotes as highly memorable aspects of in-person conferences.

Thus as companies return to hosting conferences, seminars and corporate gatherings, hiring public speakers and recruiting lively MCs acts as rocket fuel for engagement. Prominent CEOs and thought leaders on podiums telegraph organizational prestige and a culture of inspiration. Plus varied speaking voices prevent one company leader from droning on which helps keep energy and insight levels high.

But beyond dynamism for dynamism’s sake, hiring public speakers also aligns directly to audience takeaways event organizers want to impart. Planners are increasingly curating experts as extensions of the host brand itself rather than generic talking heads. For example, leadership coaches reflect stewardship of talent development or tech visionaries signal innovation priorities. The speaker-host symbiosis makes corporate values leap from the theoretical to experiential.

Even more targeted are product demo keynotes revealing new offerings attendees can apply immediately in their jobs. Firing up user excitement pre-release via inspiring speeches builds a hungry customer base. That presents organizations major competitive advantage if wow-factor rollouts leave users scrambling for adoption access.

Regardless of each event’s unique intent, hiring public speakers creates focal points rallying stakeholders to what matters most to sponsors. Experts represent gnawing curiosities for who else might grace the stage too. At their best, leading presenters are literals representation of organizational agendas worth broadcasting to target audiences. Keeping this overarching strategic purpose in sight is what separates event pros truly leveraging speaker talent from amateur coordinators. Compelling orators promise to attract the numbers, press and prestige craved amid fierce competition for attendee time and attention everywhere today.