ASK A KEYNOTE SPEAKER: HOW DO I CHOOSE A SPEAKERS BUREAU?

For event planners, hiring a professional speakers bureau can streamline the process of booking talented keynote speakers and presenters. However, not all speaker agencies are created equal. Selecting the right speakers bureau is crucial for delivering an exceptional event experience.

With so many options out there, how do you evaluate and pick the best speakers bureau for your needs? Here are some key factors to consider:

Industry Experience and Reputation
Look for an established speakers bureau with a solid track record representing top-tier talent across industries relevant to your event. Research their reputations through client testimonials, reviews, awards, and media mentions. Longstanding players with respected voices tend to provide higher caliber speakers.

Quality and Diversity of Speaker Roster
Thoroughly vet the bureau’s online speaker roster and bios. Do their represented speakers have the expertise, credentials, and accomplishments fitting for your audience? Also assess the diversity in terms of background, speaking topics, demography, and perspectives available to meet your programming goals.

Listening and Customized Recommendations
A sign of an exceptional speakers bureau is their ability to listen closely to your event objectives, demographics, and budgets before curating personalized speaker recommendations. Beware of agencies using a one-size-fits-all approach. Look for consultative experts versed in interpreting your needs.

Professionalism and Responsiveness
From the initial inquiry process to negotiating contracts, evaluate how responsive and professional the agency is in their communications. A seamless working relationship with timely responses is paramount for successful event execution.

Service Offerings and Transparency
Many bureaus provide supplemental services beyond just speaker bookings. Examples include on-site speaker management, fee negotiation, sponsorship coordination, marketing support and more. Review what’s included and fee structures to avoid surprise charges later.

Industry Affiliations and Credentials
To verify credibility, check if the bureau maintains professional certifications or memberships with organizations like the International Association of Speakers Bureaus (IASB) or the National Speakers Association (NSA). These demonstrate competency and ethical practices.

The right fit comes down to the bureau’s ability to deliver speakers uniquely matched to elevate your event programming and audience experience. Look for true partnerships with a bureau ready to invest time understanding your vision.

With diligent evaluation, you can engage a speakers bureau as an invaluable extension of your event team – connecting you with the perfect speakers to create an impactful, memorable occasion.