LEADERSHIP ADVISORY COMPANY: CONSULTING KEYNOTE SPEAKERS, TRAINERS, ETC.

Starting a leadership advisory company can be a rewarding venture for experienced keynote speakers, consulting firm advisors and consultants looking to share their expertise and help organizations develop strong leaders. To speed things along, we put together a fairly comprehensive guide to getting your leadership advisory company services business off the ground.

1. Define Your Niche
Identify your specific area of expertise within leadership development. It could be executive coaching, team building, change management, or leadership training for specific industries. A well-defined niche will help you stand out in a competitive market.

2. Develop Your Methodology
Create a singular approach to leadership development company services based on your experience and research. That could mean developing proprietary assessment tools, training programs, or coaching methodologies that set you apart from competitors.

3. Establish Your Business Structure
Choose a business structure (e.g., LLC, corporation) that suits your needs. Consult with a lawyer and accountant to ensure compliance with legal and tax requirements.

4. Create a Business Plan
Outline your best leadership advisory company approach and services, target market, pricing strategy, marketing approach, and financial projections. A solid business plan will guide your decisions and help attract potential investors or partners.

5. Build Your Brand
Develop a strong brand identity, including a professional logo, website, and marketing materials. Your brand should reflect your expertise and values in leadership development.

6. Develop Your Service Offerings
Create a range of services tailored to different client needs and budgets. We’re talking one-on-one coaching, group workshops, online courses, and long-term organizational development programs.

7. Set Your Pricing Strategy
Research industry standards and determine a pricing structure that reflects your expertise while remaining competitive. Consider offering tiered pricing or package deals to cater to different client needs.

8. Network and Build Partnerships
Leverage your professional network to gain initial clients and referrals. Attend industry events, join professional associations, and consider partnering with complementary businesses to expand your reach.

9. Invest in Marketing
Develop a marketing strategy that showcases your leadership advisory company expertise. Perhaps you use content marketing (blogs, whitepapers, podcasts), social media engagement, speaking at conferences, and targeted advertising.

10. Establish Credibility
Publish articles, secure speaking engagements, and seek certifications in relevant areas to build your reputation as a thought leader in executive training/

11. Develop a Client Acquisition Strategy
Create a systematic approach to identifying and reaching out to potential clients. Think cold outreach, referral programs, or inbound marketing techniques.

12. Invest in Technology
Utilize technology to streamline your leadership advisory company operations, including customer relationship management (CRM) software, project management tools, and video conferencing platforms for virtual coaching sessions.

13. Measure and Showcase Results
Develop methods to track and measure the impact of your services on client organizations. Use these results to refine your offerings and as testimonials for future marketing efforts.

14. Stay Current
Continuously update your knowledge and skills in leadership development. Stay informed about emerging trends and research in the field to ensure your services remain cutting-edge.

15. Scale Thoughtfully
As your leadership advisory company business grows, consider hiring additional coaches or consultants, but maintain quality control to preserve your reputation and brand integrity.

When you go step by step and continuously adapt to market needs, you can build a successful leadership advisory company that makes a significant impact on organizations and their leaders.