Where are lodging keynote speakers and hotel futurists focusing their efforts recently? Let’s think about what they tend to discuss at hospitality industry events:
Guest experience trends – Evolving guest expectations around personalization, technology, amenities, sustainability, and uniqueness. A main presenting point for lodging keynote speakers.
Branded vs independent hotels – Comparison of chain affiliated vs independent hotels in trends, performance, branding, distribution, operations.
Design and development – Hotel design elements that capture local character. Adaptive reuse, cost-efficient development, brand standards.
Revenue management – Techniques as lodging keynote speakers and hotel futurists for forecasting demand and optimizing rates and occupancy through pricing, packaging and distribution channel management.
Marketing and guest acquisition – Digital marketing across search, social, mobile channels. Loyalty programs and direct bookings.
Technology integration – Optimizing systems for booking, check-in, payments, guest requests, maintenance, staff coordination. A favorite subject for lodging keynote speakers.
Food and beverage innovation – New dining concepts, local sourcing, wellness menus, social spaces transforming hotel F&B.
Airbnb and OTAs – Assessing impacts of alternative accommodations and online travel agencies on hotels. Strategies to compete.
Workforce engagement – Staff training, culture, and talent retention techniques that lodging keynote speakers recommend as suitable for high turnover hospitality workforce.
Accessibility and inclusion – Making properties and service accessible and welcoming to guests of all abilities and backgrounds.
Sustainability – Waste, water and energy reduction initiatives. Community and environmental impact.
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