02 Aug MARKETING KEYNOTE SPEAKER AND FUTURIST: 50 WAYS TO BRAND AND MARKET YOURSELF ONLINE
- Search Engine Optimization (SEO) – Process of improving website visibility in organic search engine results.
- Pay-Per-Click (PPC) – Paid advertising model where advertisers pay each time their ads are clicked. Used for search and display ads.
- Social Media Marketing – Using social platforms like Facebook, Instagram, Twitter, LinkedIn to promote brands.
- Content Marketing – Creating and distributing valuable, relevant content to attract and retain customers.
- Email Marketing – Sending commercial messages to customers via email to build engagement.
- Affiliate Marketing – Promoting other companies’ products and getting a commission on resulting sales or leads.
- Influencer Marketing – Leveraging influencers with engaged followings to promote products and services.
- Online Reputation Management – Monitoring and maintaining positive brand perception and reviews online.
- Marketing Automation – Software tools that automate repetitive marketing tasks like emails and social media.
- Web Analytics – Collecting, measuring, analyzing and reporting data from websites and marketing campaigns.
- Conversion Rate Optimization – Improving website conversion rates by testing changes to boost desired actions.
- Remarketing – Targeting ads at visitors who have previously interacted with your website.
- Programmatic Advertising – Using automated systems and algorithms to buy and optimize digital ads in real time.
- Video Marketing – Creating and distributing branded video content online to engage customers.
- Podcast Marketing – Creating branded podcast content and sponsorships to connect with audiences.
- SMS/Text Message Marketing – Sending promotional messages directly to consumer mobile phones via SMS.
- Native Advertising – Paid ads that match the look, feel and function of the media format they appear in.
- Growth Hacking – Creative, cost-effective tactics to grow customer base rapidly. Focuses on experimentation and data.
- Visual Marketing – Using visual imagery like original photos, infographics, illustrations, videos in marketing.
- Branding – Building and managing perception of your company in the minds of customers.
- Public Relations – Managing communications and building goodwill between brands, media and the public.
- Search Engine Marketing (SEM) – Paid advertising encompassing PPC, display advertising and shopping ads on search engines.
- Direct Mail Marketing – Sending promotional material like postcards, letters, samples directly to target customers.
- Lead Generation – Attracting contacts and generating sales inquiries to drive new business.
- Intent Data – Identifying individuals actively interested in products for precise targeting.
- Marketing Data & Analytics – Collecting and analyzing data to inform marketing strategies and campaigns.
- Personalization – Customizing messaging and experiences for each customer using data and algorithms.
- Identity Resolution – Cross-device tracking of customers by connecting all devices and touchpoints to one profile.
- Account-Based Marketing (ABM) – Targeting your marketing efforts toward specific existing or high-value accounts.
- Customer Data Platforms (CDP) – Consolidating customer data from all sources into unified profiles.
- Attribution Modeling – Determining credit for conversions across multiple touchpoints in customer journeys.
- Predictive Analytics – Using data and machine learning to predict future customer behavior.
- Lifecycle Marketing – Engaging customers differently at various stages of the customer lifecycle.
- Retargeting – Serving ads to users who previously took an action like visiting your website.
- Marketing Automation – Software to streamline repetitive tasks like email and social media engagement.
- Email Deliverability Services – Improving the chances of emails making it to recipient inboxes.
- A/B Testing – Comparing two versions of something to find out which performs better.
- Audience Targeting – Using data to determine specific target groups that will respond best.
- SEM Audit – Reviewing search engine marketing campaigns to identify optimization opportunities.
- Paid Social Media Advertising – Placing paid ads on platforms like Facebook, Instagram, Twitter, LinkedIn.
- Dynamic Creative Optimization – Automated testing of ad creative variations to improve performance.
- Multi-Touch Attribution – Determining impact of multiple touchpoints on conversions along the customer journey.
- Mobile Marketing – Marketing specifically tailored toward engagement on mobile devices.
- Geofencing – Targeting customers within specific geographic regions using GPS and other location data.
- Augmented Reality (AR) – Blending digital elements and media with the physical world.
- Website Optimization – Modifying websites to increase conversions and achieve business objectives.
- Contextual Targeting – Serving ads based on contextual information on web pages visited.
- Behavioral Targeting – Targeting ads based on consumers’ online browsing behaviors, interests and habits.
- Search Retargeting – Targeting search ads to those who previously visited your site or searched relevant terms.
- Ecommerce Marketing – Digital marketing tactics specifically for promoting online stores/products.
