NEW HYBRID EVENT FORMATS ARE REMAKING THE SHAPE OF MEETINGS AND CONVENTIONS AS WE SPEAK

Hybrid events that blend in-person and digital experiences have become the dominant trend in the meetings and events industry. And, of course, we’d also point out that programs designed in hybrid event formats provide attendees more choices to match their needs. From global conferences to local seminars, organizers are innovating creative combinations of virtual and live engagement elements for more equitable access, interactivity and sustainability.

A sampling of the top hybrid event formats leading the way include:

Simulive: A simulive experience blends live physical events and audiences with interactive elements for virtual participants joining remotely. Large screens, broadcast equipment, 360° cameras and other tech power the hybrid format so virtual attendees feel immersed in the action. They can view keynotes, join digital networking spaces, interact with exhibitors, access HD live stream rooms and more.

Hub and Spoke: This model focuses event activity around a main physical hub location along with satellite “spoke” locations in other cities, countries or regions. Content broadcasts out to other locations so speakers only need to present once for attendees in different places. It enables a more global reach and reduces the carbon footprint of a large event.

Hybrid Multisite: Similar to hub and spoke, a multisite model delivers a unified event experience across multiple venues and time zones. This allows attendees to network and learn together, with options to engage in-person at whichever site fits best geographically. Other locations connect digitally.

Distributed Pop-ups: Hybrid experiences spread to more intimate local gatherings by hosting branded pop-up events at pubs, offices, co-working spaces, university campuses, retail, and other venues.. Larger events stream content, making it truly accessible and engaging on a global and hyperlocal level.

Layered Content: Hybrid events use layered content strategies to give attendees more options to customize their experience before, during and after events according to priorities and interests. Pre-recorded sessions allow people to absorb content based on personal schedules. Some attendees may focus on the live keynotes while others dive deep into the digital content library post-event.

With these formats and ongoing innovations, modern hybrid events break from tradition to offer diverse audiences more equitable access to engage, connect and learn when, where and how it suits them best.