ONLINE ADVERTISING EXPERT WITNESSES FOR TRIAL TESTIMONY, REPORTS AND CONSULTING

Online advertising expert witness reports and testimony are common now, given that digital marketing strategies are also becoming increasingly popular for businesses across industries. And so it only stands to reason that specialists need to be called in by law firms when disputes arise. Enter online advertising expert witness consultants, who typically get asked to speak about subjects such as:

1. Search Engine Marketing (SEM) and Pay-Per-Click (PPC) Advertising: You’ll often see leaders called upon to evaluate the effectiveness and compliance of a company’s SEM and PPC advertising campaigns across various platforms, such as Google Ads and Bing Ads. That means looking at factors like keyword selection, ad copy, landing page design, and bidding strategies.
2. Social Media Advertising and Influencer Marketing: With the rise of social media advertising and influencer marketing, online advertising expert witnesses are also asked to evaluate a company’s practices in these areas, including compliance with platform policies, disclosure requirements, and industry best practices.
3. Online Behavioral Advertising and Data Privacy: Attorneys may seek opinions from pros on the use of online behavioral advertising techniques, such as retargeting and tracking, and their compliance with data privacy laws and regulations like the General Data Protection Regulation (GDPR).
4. Native Advertising and Sponsored Content: Don’t forget either that online advertising expert witness consultants are often asked to assess whether native advertising and sponsored content campaigns are properly disclosed and comply with relevant guidelines, ensuring transparency for consumers.
5. Advertising Fraud and Click Fraud: In cases involving advertising fraud or click fraud, thought leaders also analyze data and patterns to identify instances of fraudulent activity and quantify the resulting damages.
6. Online Advertising Metrics and Analytics: Providing insights into the proper use of online advertising metrics and analytics tools, as well as the accuracy and reliability of these measurements in assessing the effectiveness of advertising campaigns.
7. Online Advertising Compliance and Industry Standards: Attorneys may seek opinions from online advertising expert witness leaders on industry standards, best practices, and compliance with relevant laws and regulations specific to online advertising, such as the Digital Advertising Alliance’s Self-Regulatory Principles.

Hiring a partner here doesn’t have to be difficult, even in an age where marketing advisors proliferate. If you’re looking for an online advertising expert witness, please don’t hesitate to drop us a line and let us know how we can assist you with your legal matter.