ONLINE SEARCH EXPERT WITNESS CONSULTANT TESTIMONY: TESTIFYING INTERNET CONSULTING ADVISOR

ONLINE SEARCH EXPERT WITNESS CONSULTANT TESTIMONY: TESTIFYING INTERNET CONSULTING ADVISOR

Top online search expert witness testimony advisors, testifying consulting authorities and law firm hires weigh in on cases involving digital evidence, Internet behavior, and the application of search technologies. Consulting pros are relied upon for extensive knowledge of algorithms and digital marketing. The best online search expert witness company firms testify in cases involving intellectual property, digital advertising, online reputation management, and more.

1. Intellectual Property Cases

A number of intellectual property disputes involve allegations of trademark infringement, patent violation, or copyright issues. An online search expert witness gets asked to explain how digital services like Google, Bing, and social media sites index and rank search results. Consultants might analyze whether a website’s content or domain name is infringing on a trademark.

Products Covered:

  • Google Search
  • Bing Search
  • Yahoo Search
  • Amazon Search
  • Apple App Store Search

2. Online Advertising Disputes

Digital advertising is a multi-billion-dollar industry, and disputes can arise around issues like click fraud, ad placement, and campaign effectiveness. And so a leading online search expert witness analyzes how ad algorithms work or whether an ad campaign was appropriately executed. That is especially relevant in cases involving Google Ads or social networks.

Products Covered:

  • Google Ads
  • Facebook Ads
  • LinkedIn Ads
  • Twitter Ads
  • Bing Ads

3. Defamation and Reputation Management

Online defamation cases, where false information damages a person’s reputation, are growing. And so online search expert witnesses help identify how defamatory content ranks in search results and whether it violates a person’s reputation rights.

Products Covered:

  • Google Search Results
  • Yelp Reviews
  • Twitter Feeds
  • Facebook Posts
  • Reputation Management Software

4. E-commerce and Consumer Protection

Also eCommerce sites face legal challenges related to product listings, customer reviews, and seller disputes. Online search expert witnesses analyze how products are presented in search results and whether any deceptive practices were used.

Products Covered:

  • Amazon Search
  • eBay Listings
  • Etsy Search
  • Walmart Search
  • Shopify Store Search

5. Data Privacy and Security

In cases involving data breaches or privacy violations, online search expert witnesses also review how personal information is indexed or exposed through search engines and websites, helping to determine the scope and impact of a breach.

Products Covered:

  • Google Privacy Settings
  • Facebook Privacy Settings
  • Data Broker Websites
  • LinkedIn Data Access
  • Google Analytics

Online search expert witnesses provide perspective into the  digital world, assisting in resolving legal disputes related to internet-based technologies and services.