ASK A PET CARE FUTURIST: WHAT’S NEXT FOR OUR FURRY FRIENDS?

Does it ever feel like tomorrow is going to the cats and dogs? Pet care futurists and keynote speakers would say that’s exactly right! Specifically, because so many companies working on behalf of animals and their owners are embracing new technology trends and innovations as a way to stay one step ahead of the curve. All things considered, I thought we might talk about a few reasons why pet care companies might hire futurists and are constantly looking towards tomorrow’s consumer.

1. To anticipate future trends in pet care. Futurists specialize in studying current trends and making informed predictions about where those trends may lead in the future. This is an industry that’s constantly evolving, so having someone who can spot emerging trends could give a company a competitive advantage. For instance, a futurist might forecast increased demand for high-tech pet gadgets, specialty foods, or genetic testing services years before those trends go mainstream.
2. To develop future-focused products and services. By consulting futurists, companies can get insights into how to create innovative new offerings that will meet customers’ needs not just today but also 5-10 years down the road. A future trends expert can help them brainstorm and strategize to stay ahead of where the industry is heading.
3. To identify potential disruptions and opportunities. The pet industry, like any industry, faces risks from new technologies, competitors, regulations, consumer preferences and other forces that could disrupt existing business models. Pet care futurists can analyze the probabilities around different scenarios and help companies anticipate and prepare for big shifts in the marketplace.
4. To guide strategic planning. Corporate executives need to make decisions today that position their company for long-term success. Consulting pros can provide input to help shape strategy, investments and partnerships that align with future market realities rather than just reacting to current conditions. Their insights help executives take a proactive vs. reactive approach.
5. To engage and inspire employees. By sharing an informed, forward-thinking perspective on where the pet care industry may be in 5-10+ years, futurists can spark excitement and motivation among employees. It provides context to help staff at all levels understand how their work contributes to the company’s vision and future goals.

In summary, pet care companies see value in consulting futurists to gain research-driven insights and advice for staying ahead of evolving consumer needs, industry changes and future trends. It helps them make strategic decisions today to remain competitive in the long run.