REINVENTING HEALTHCARE AND PHARMA SPEAKERS BUREAUS: MANAGEMENT CONSULTANTS EXPLORE THE FUTURE OF MEDICINE

Pharmaceutical and medical device companies invest heavily in pharma speaker bureau management peer-to-peer education initiatives to inform healthcare providers on new treatments and appropriate product usage. The processes of identifying suitable experts, training them, and managing programs can be extremely labor-intensive, though. That is where outsourcing pharma speaker bureau management to specialized agencies delivers immense value.

Not familiar with the practice or how keynote speakers work? Allow us to shed a little light here. Pharma speaker bureau management encompasses the end-to-end oversight of a pharmaceutical or medical device manufacturer’s speaker bureau operations. From recruitment to payment processing and everything in between, managers and booking talent agents streamline the entire workflow between client companies and physician speakers.

Top agents maintain extensive databases of healthcare providers across specialties and geographic regions meeting criteria as thought leaders and educators. When a client requires keynotes on a certain topic, managers at pharma speaker bureau management companies leverage their data and industry connections to identify relevant candidates, assessing elements like experience, presentation expertise and availability.

Once a slate of physicians has been recruited, pharma speaker bureau management leaders coordinate extensive training on clinical data, disease states, product dosage, benefits and risks to ensure complete understanding before activities commence. Managers also produce compliant slide decks, moderator guides and other content.

During live programs, which can range from small peer roundtables to large dinner talks, speaker bureau managers may handle program moderation, slides/tech, feedback surveys and reporting. Once sessions have completed, talent bookers supply comprehensive analytics around attendees, engagement levels, speaker ratings and learnings to refine future initiatives.

Behind the scenes, pharma speaker bureau management also spans contracting, insurance processing, honoraria recommendations, lodging, accountability tracking and payment. It relieves the administrative burden for pharma companies and speakers. And with deep understanding of Phillips Code, ACCME guidelines and Sunshine Act requirements, managers integrate compliance fully into programs.

The breadth of tasks undertaken by dedicated pharma speaker bureau management firms enables pharmaceutical companies to focus resources more efficiently on core strategic imperatives. And with their expertise and oversight, speaker programs run more smoothly and productively. The right partner promises significant ROI for medical education investments in an increasingly regulated environment.