PRODUCE MARKETING KEYNOTE SPEAKER: WHAT’S NEXT FOR GROCERY AND SUPERMARKET SALES?

Growers appreciate produce marketing keynote speakers for the many new and emerging areas of discussion that they concentrate on, for instance…

• Emerging consumer trends in the industry – Things like health and wellness, convenience, sustainability, etc. Top produce marketing keynote speakers provide insights into how these trends are impacting produce purchasing.
• The rise of e-commerce and omnichannel shopping – How online grocery ordering and delivery are changing the game for fresh produce marketing. Strategies for optimizing digital marketing, social media, etc.
• Innovation in packaging, labeling and merchandising – New technologies and techniques that produce marketing keynote speakers offer for improving freshness, reducing waste, providing information to consumers, and making produce more appealing in-store.
• The importance of brand marketing in produce – Building and promoting strong brands in a traditionally commoditized industry. Looking at how this can build loyalty and increase sales.
• Telling the farm-to-table story – Strategies for helping consumers understand where their produce comes from through packaging, in-store displays, social media, etc. The best produce marketing keynote speakers say it builds trust and deeper connections.
• Trade promotion and buyer relationships – Expert tips for building effective partnerships with grocery buyers and using trade promotions strategically.
• Food safety developments – Updates that produce marketing keynote speakers offer on regulations, technologies, traceability solutions and communicating safety information to consumers.
• Sustainability and corporate social responsibility – Ways produce companies can reduce environmental impact, support local communities, and communicate CSR stories.

Working to provide actionable insights and ideas that produce marketing professionals can apply to grow sales, enhance brand image, and respond to evolving consumer demands is where produce marketing keynote speakers tend to plug in.