07 Mar PRODUCT MANAGEMENT EXPERT WITNESS TESTIMONY & TESTIFYING CONSULTING SERVICES
A product management expert witness testifying advisor and testimony consultant steps into matters involving the development, marketing, and management of goods and services. SMEs analyze disputes that may involve issues such as design flaws, marketing practices, intellectual property rights, or lifecycle management, the best product management expert witness services firms observe.
- Product Design and Development Processes
- Trend: Disputes tend to arise over whether a product was developed according to industry standards or if it involved defective design or engineering. Issues may also include whether the product met the requirements specified in the contract or violated safety standards. The cases are especially prevalent in industries like consumer electronics, automotive, and pharmaceuticals.
- Expert Testimony: A top product management expert witness considers whether a product’s design and development followed standard practices in the industry. Consultants would examine the product development lifecycle, including concept development, prototyping, testing, and iteration. The expert might also evaluate whether the product was developed to meet customer needs and whether design flaws or errors in manufacturing contributed to any defects, safety issues, or failures. Commentary and testimony would clarify if the development process adhered to best practices and contractual obligations.
- Product Marketing and Advertising Claims
- Trend: Legal disputes product management expert witnesses posit arise when the marketing or advertising of a product is deemed to be misleading, false, or not aligned with the product’s actual capabilities. The cases are especially common when a product fails to live up to its advertised promises or when companies make exaggerated claims about the product’s features or benefits.
- Expert Testimony: KOLs would evaluate whether the product’s marketing materials—advertisements, product descriptions, and promotional campaigns—accurately reflected the product’s features and performance. Advisors would assess whether any marketing claims violated consumer protection laws, such as those enforced by the Federal Trade Commission (FTC). If there are allegations of false advertising or deceptive marketing, a product management expert witness would provide testimony on industry standards for truth in advertising and whether the product’s actual performance aligned with its promotional materials.
- Product Lifecycle Management and Performance
- Trend: Legal cases Also involve disputes over the management of a product throughout its lifecycle, from development and launch to market performance and eventual discontinuation. Issues such as failure to meet sales targets, poor post-launch support, or insufficient updates can lead to claims of mismanagement or breach of contract.
- Expert Testimony: Your average product management expert witness analyzes how a solution was managed throughout its lifecycle from ideation and launch to post-launch support and updates. Consulting pros assess whether the product management team made appropriate decisions regarding market entry, product scaling, customer feedback, and product updates. In cases of product failure or low sales, the expert might evaluate whether the product’s lifecycle management followed industry best practices and whether the company provided adequate support, updates, or enhancements to keep the product competitive.
