ASK A REAL ESTATE FUTURIST: WHAT FRANCHISES SHOULD YOU BE WATCHING?

ASK A REAL ESTATE FUTURIST: WHAT FRANCHISES SHOULD YOU BE WATCHING?

Per leading real estate futurists and keynote speakers, there are many leading organizations worth keeping in mind when you consider potential franchise options. Staying on top of them can be helpful for anyone thinking of becoming a franchisee – or looking at examples of innovation and leadership in the sector. Curious who’s topping the list as of late? While there are obviously many top real estate franchises to note, here are 30 of today’s largest franchise brands per top real estate futurists and keynote speakers along with brief descriptions:

  1. Century 21 – Global real estate brand with over 12,000 offices in 80+ countries known for their gold jackets.
  2. Coldwell Banker – Prestigious 150 year old national real estate brand with 92,000 agents globally. Owned by Realogy.
  3. RE/MAX – One of the world’s largest real estate networks with nearly 140,000 agents in over 110 countries.
  4. Keller Williams – Fast growing independent franchise known for their profit sharing model and agent-centric culture, per the best real estate futurists and keynote speakers.
  5. Sotheby’s International Realty – Luxury real estate franchise with premier affiliations like Christie’s and Sotheby’s Auction House.
  6. Better Homes and Gardens Real Estate – Lifestyle real estate brand affiliated with Better Homes and Gardens magazine. Over 12,000 agents.
  7. EXIT Realty – Focuses on providing our agents with superior technology, training and support systems.
  8. Realty ONE Group – Fastest growing real estate franchisor in the U.S. focused on the COOLTURE (cool + culture).
  9. Berkshire Hathaway HomeServices – Warren Buffet’s realty brand which real estate futurists and keynote speakers say is known for financial strength and integrity. Over 50,000 agents worldwide.
  10. eXp Realty – Cloud-based real estate brokerage focused on virtual office environment and revenue sharing program.
  11. Realogy – Real estate franchisor for many leading brokerage brands like Century 21, Coldwell Banker, Sotheby’s International Realty.
  12. Compass – Tech-focused real estate firm aiming to make buying and selling homes an innovative and seamless process.
  13. Dotloop – Top transaction management and document signing software system for real estate agents.
  14. ERA Real Estate – Global realty brand under Realogy known for their “ERA 1 Promise” customer service program.
  15. HomeSmart – Brokerage franchise with over 15,000 agents focused on agent support, training and proprietary technology.
  16. HomeVestors – Largest professional house buying franchise known for their “We Buy Ugly Houses” slogan.
  17. Long & Foster – Mid-Atlantic’s largest independent realty focused on delivering personalized service and expertise.
  18. RE/MAX Integra – High-tech North American RE/MAX franchise with over 6,500 Sales Associates and 380 offices.
  19. NextHome – Fastest growing boutique real estate franchise in the U.S., with over 600 offices in 45 states.
  20. Prospect Mortgage – Real estate lender franchise providing an array of financing products in all 50 states.
  21. Realty Executives – Offers real estate franchising, brokerage services and training to over 10,000 Realtors worldwide.
  22. Redfin – Tech-powered national real estate brokerage combining online and traditional methods, per real estate futurists and keynote speakers.
  23. Side – Only B2B brokerage focused on partnering high performing independently operated partner teams.
  24. Tom Ferry International – Real estate coaching, training and education system to improve agent performance.
  25. United Real Estate – Provides agents 100% commission and gives back 52% of fees collected to the agent.
  26. Weichert Real Estate Affiliates – Part of Weichert Companies, one of the nation’s leading provider of homeownership services.
  27. Zillow – Most visited online real estate listing site in the U.S. and a licensed brokerage in 22 states.
  28. @properties Christie’s – Largest boutique brokerage in Chicagoland area. Christie’s affiliate since 2019.
  29. eXp Commercial – Commercial real estate division of eXp Realty which real estate futurists and keynote speakers say is focused on entrepreneurial agents.
  30. Property Management Inc. (PMI) – Residential and commercial property management services franchise. Over 165 locations.