SATELLITE MEDIA TOUR COMPANIES: HOW TO PICK THE RIGHT SMT PROVIDER

Satellite Media Tour companies (SMT providers) offer a handy way to reach a wide audience through multiple media outlets. To ensure your program’s success, choosing the right TV, radio and social media producer is crucial. As celebrity spokespersons and event hosts, we explain how to select the best satellite media tour companies for your needs.

1. Experience and Track Record
Look for producers with a proven track record in executing successful SMTs. Ask for case studies and client testimonials. An experienced provider will have established relationships with media outlets and understand the intricacies of coordinating a smooth tour.

2. Technical Capabilities
Ensure that top satellite media tour companies have state-of-the-art broadcasting equipment and a reliable satellite network. Firms should offer high-definition video capabilities and have backup systems in place to prevent technical glitches during live broadcasts.

3. Media Relationships
A strong network of media contacts is essential. The best satellite media tour companies have connections with a diverse range of outlets, from national networks to local stations. A breadth of relationships increases your chances of securing desirable bookings.

4. Customization and Flexibility
Each SMT has unique requirements. Choose a company that offers tailored solutions and can adapt to your specific needs, whether it’s accommodating multiple spokespersons or integrating product demonstrations.

5. Pre- and Post-Tour Support
Look for agency firms that offer comprehensive services beyond the day of the tour. That includes pre-tour media training for your spokesperson, assistance with messaging and talking points, and post-tour analytics and reporting.

6. Booking Capabilities
The provider should have a dedicated team for securing media placements. Ask about their booking process and success rates. Top satellite media tour companies will provide regular updates on confirmed interviews and work diligently to fill your tour schedule.

7. Studio Facilities
If you’re not conducting the SMT from a remote location, inquire about the company’s studio facilities. Firms should offer professional, versatile sets that can be customized to match your brand or message.

8. Cost and Value
While price is a factor, it shouldn’t be the only consideration. Evaluate the overall value proposition, including the quality of service, reach, and additional offerings. A slightly higher investment may yield significantly better results.

9. Crisis Management
Ask how the company handles unexpected issues during a tour. Producers should have protocols in place for technical difficulties, last-minute schedule changes, or breaking news that might impact your SMT.

10. Post-Tour Deliverables
Ensure that satellite media tour companies provide comprehensive post-tour reports, including audience reach, key message penetration, and video clips of the interviews. Data is crucial for measuring your SMT’s success and informing future strategies.

By carefully evaluating potential satellite media tour companies based on these criteria, you’ll be well-positioned to choose a partner that can maximize your SMT’s impact and deliver the best possible return on your investment.