SATELLITE MEDIA TOUR GUIDE: SMT, RMT, VMT, ANR & VNR PROGRAMS EXPLAINED

03 Aug SATELLITE MEDIA TOUR GUIDE: SMT, RMT, VMT, ANR & VNR PROGRAMS EXPLAINED

Posted at 08:03h in Uncategorized by

Satellite media tours are powerful tools in public relations and marketing, allowing organizations to reach wide audiences through various media channels. As celebrity spokespersons and TV/radio hosts, we provide an overview of how different program options work.

  1. Satellite Media Tour (SMT) A Satellite Media Tour involves a spokesperson conducting a series of live or pre-recorded interviews with multiple television stations or networks via satellite. The TV and radio host remains in one location, often a studio, while connecting with different media outlets across the country or globe.

Features:

  • Efficient way to reach multiple markets in a short time
  • Allows for customized local content
  • Provides high-quality video feeds to broadcasters

 

  1. Radio Media Tour (RMT) Similar to an SMT, a Radio Media Tour consists of a series of interviews conducted over the phone with various radio stations or networks. The spokesperson can typically conduct these interviews from any quiet location with a reliable phone connection.

Features:

  • Cost-effective way to reach diverse radio markets
  • Can be easily scheduled around the spokesperson’s availability
  • Allows for more in-depth discussions than TV interviews

 

  1. Virtual Media Tour (VMT) A Virtual Media Tour leverages digital platforms to connect spokespersons with media outlets. The format has gained popularity, especially in the wake of global events limiting travel and in-person interactions.

Features:

  • Uses video conferencing technology for face-to-face interviews
  • Offers flexibility in terms of location and scheduling
  • Can incorporate visual aids and presentations

 

  1. Audio News Release (ANR) An Audio News Release is a pre-recorded audio package distributed to radio stations. It typically includes a news-style story with sound bites from a spokesperson or relevant individuals.

Features:

  • Can be easily integrated into news broadcasts
  • Allows for controlled messaging
  • Useful for reaching radio stations that may not have resources for live interviews

 

  1. Video News Release (VNR) A Video News Release is a pre-produced video package distributed to television stations and online media outlets. It resembles a short news segment, often including b-roll footage and sound bites.

Features:

  • Provides ready-to-use content for TV stations
  • Ensures key messages are delivered consistently
  • Can be repurposed for social media and online platforms

 

Choosing the Right Format – The choice between these formats depends on several factors:

  • Target audience and preferred media consumption habits
  • Nature of the message or story being communicated
  • Available budget and resources
  • Spokesperson’s availability and comfort with different formats
  • Desired geographic reach

 

Each type of media tour offers unique advantages, and organizations often use a combination of these formats to maximize their reach and impact. By strategically selecting the appropriate media tour format, organizations can effectively disseminate their message, build brand awareness, and engage with their target audiences through trusted media channels.

As media landscapes evolve, these formats continue to adapt, incorporating new technologies and responding to changing consumer preferences, ensuring their relevance in modern public relations and marketing strategies.