SATELLITE TOURS COMPANIES: CELEBRITY SMT HOST ON WHAT BRANDS BOOK THE MOST

Satellite tours companies clients lists reveal that SMTs are typically booked by firms that fall into a few main categories.

Electronics & Appliance Manufacturers: Companies like Samsung, LG, and Sony that produce televisions, smartphones, and other connected consumer electronics often arrange satellite tours. Programs provide an inside look at new gadgets and mobile technology products of all kinds.

Telecommunications Providers: Major internet, TV, and mobile service providers like Comcast, AT&T, and Verizon book satellite tours for customers on TV and radio networks as well. Media interviews are designed to show off manufacturers’ various consumer broadband, Internet and broadcasting services.

Outdoor Recreation Brands: Sporting goods companies (especially those that leverage tracking tech) such as Garmin for GPS devices or SPOT for emergency beacons also book media interviews and coverage.

Satellite Imagery & Mapping Companies: Consumer-focused firms that provide imagery like Google Earth and Planet book programming and interviews with celebrity hosts and trends experts as well. SMT programs and satellite tours highlight the technology behind visual mapping and analytics platforms.

Tourism Companies: Emerging travel, hospitality, hotel, restaurant and airline providers have also begun to incorporate programming as part of marketing and public relations (PR) packages. Customers who experience featured solutions and services get a chance to find out about new places to visit, stay, dine, enjoy entertainment and so forth.

Educational Institutions: Universities with various teaching programs like MIT, USC, and the University of Florida, sometimes provide satellite tours for prospective students and the public. SMT programs showcase campus research labs, learning opportunities and demonstrate real-world career benefits.

Weather Forecasting Services: Companies that provide consumer weather apps and services like AccuWeather and The Weather Channel also hop on satellite tours to promote recent services, apps and so on.

While pricing and access vary, many leading consumer-oriented satellite tours provide opportunities to feature products, services and solutions to television and radio audiences of all ages and backgrounds. Top companies integrate the programming with broader brand experiences like product showcases or executive presentations.

The duration of experiences is typically half a day or less, focusing on highlights like control room visits, satellite model displays, and video presentations.

All said and done the consumer product companies that host satellite tours are leveraging public interest in learning about new products, services and solutions to engage customers, promote brands, and offer helpful first looks and educational experiences.