SMT NYC COMPANIES: SATELLITE MEDIA TOURS HOSTS

12 Jun SMT NYC COMPANIES: SATELLITE MEDIA TOURS HOSTS

Posted at 01:41h in Uncategorized by

SMT NYC companies and hosts make great partners for public relations firms. Satellite media tours are a powerful PR tool after all, allowing your client to reach audiences across the country through back-to-back remote interviews. But executing an SMT NYC program in the nation’s media capital of New York City brings its own opportunities and challenges. Follow these 10 tips to make your TV, radio and social media program a success.

  1. Book the best studios early. NYC has some of the most in-demand studios for SMTs. As soon as you have confirmed dates, book your top studio choices like the many state-of-the-art solutions available. Popular studios fill up months in advance.
  2. Reserve high-end multimedia services. Most SMT NYC studios offer add-on services like real-time video clip distribution, virtual make-up sessions, and live webcasting. Secure these multimedia enhancements ahead of time.
  3. Coordinate travel and lodging. While your spokesperson doesn’t need to physically hit the road on a satellite tour, you’ll likely need to coordinate their travel and accommodations if they’re not based in NYC. Use a reputable travel management firm to avoid any snags.
  4. Secure a backup plan. With so many concurrent interviews happening across time zones, have a Plan B ready in case of any technical difficulties. It might mean swapping to an open studio time slot or rerouting to a different studio or market.
  5. Hire an experienced crew. The best SMT NYC operations have elite production teams accustomed to the fast pace and demanding logistics. Don’t try to cut corners with a bargain crew.
  6. Send press materials in advance. Ship any multimedia press materials, like branded backdrop banners and product samples, to the studio a few days before your program date so everything is ready to go.
  7. Conduct on-site media training. Whether your spokesperson is a veteran or first-timer, buy some time before your first interview window to do live rehearsals at the studio with a media trainer. It will help shake off any jitters.
  8. Build in break time. Back-to-back interviews with no breaks will leave your client feeling drained, especially if they’re not used to doing prolonged on-air interviews. Schedule periodic rest periods to stay refreshed.
  9. Leverage the team. Take advantage of your studio’s experienced SMT NYC facilitators. They can ensure your interviews run smoothly and troubleshoot any unexpected issues.
  10. Capture extra content. Many studios offer add-ons like recording B-roll footage or filming produced video packages. As long as your client is camera-ready, capture additional multimedia content while you have them in studio.

By being strategic and prepared, public relations firms running an SMT NYC can achieve powerful, high-impact results through a professionally executed satellite media tour.