HOW SOCIAL MEDIA STRATEGISTS HELP MARKETING AND DRIVE COMMUNITY MANAGEMENT ON SOCIAL NETWORKS

Your typical garden-variety social media strategist is a marketing professional who plans and oversees an organization’s social media presence and activities. As social networks like Facebook, Twitter and Instagram become increasingly vital for brands, social media strategists provide expertise in using these channels to engage audiences and support business goals.

You’ll often find top providers developing an overarching social media strategy aligned with an organization’s target audience, brand identity and objectives. The social media strategist maps out ideal platforms, content themes, partnerships, advertising approaches and more based on the desired outcomes and metrics.

Implementing the social strategy involves managing content across the organization’s social accounts. Posting engaging, relevant content regularly is crucial for follower growth and interaction. Social media strategists oversee content creation and curation across statuses, images, video and more.

Social media strategists also monitor campaign performance and analyze key metrics like reach, engagement, sentiment and conversions. The data informs how they refine strategies and campaigns for optimal results. Strategists know how to demonstrate social media ROI.

Staying on top of social platform innovations, features and best practices is essential as well. Social media changes rapidly, and strategists must constantly educate themselves to leverage emerging tactics and navigate shifts in algorithms.

Beyond organic posting, social media strategists also plan and manage paid advertising campaigns on services like Facebook and Instagram. Determining budgets, targeting, bidding, creatives and reporting are all part of maximizing ad results.

In representing a brand’s persona online, strategists aim to cultivate communities and encourage sharing, engagement and advocacy. They may enlist influencers and brand ambassadors to organically spread awareness as well.

Having a competent social media strategist allows an organization to connect with its audience in meaningful, measurable ways through social platforms. Their expertise helps cut through the noise and drive real results.