SOCIAL NETWORKS AND CONTENT MARKETING: DO YOU REALLY NEED A SOCIAL MEDIA STRATEGIST?

Today’s modern social media strategist is a marketing professional who is responsible for planning, executing, and measuring an organization’s strategies, campaigns, and objectives on social media platforms. As social networks’ role and influence within marketing has grown, the demand for dedicated social media strategists has increased significantly.

The target for expert consultants is to drive brand awareness, increase website traffic, connect with customers, promote products and events, defend the brand reputation, and ultimately support broader business goals through social channels including (but not limited to) Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, TikTok, and more.

Let’s review what social media strategists do as part of a typical day:

– Develop comprehensive social media strategies and plans aligned with marketing initiatives

– Create engaging social content calendars and schedules for daily content across multiple platforms

– Design creative social campaigns and assets like videos, graphics, and posts that represent the brand

– Community management tasks like posting content, responding to customers as a social media strategist in a timely manner and moderating user-generated-content

– Social listening through searching keywords and monitoring mentions, comments, trends and competitor activity

– Develop in-depth consumer audience profiles and personas to target content

– Report on data and analytics to demonstrate social media ROI with metrics like clicks, impressions, engagement, post reach etc.

– Continuously test new platforms, features and capabilities for innovation opportunities that social media strategists identify

– Collaborate with marketing teams like Branding, SEO/SEM, Email Marketing, PR etc. to ensure integrated strategies

A top-notch social media strategist has a creative, analytical and strategic skill set. Think excellent writing, branding, communication and project management abilities together with analytical skills for leveraging data, learning platforms and identifying trends. Given social media’s ever-evolving landscape, they must have a hunger for innovation and a diligent work ethic to stay on top of this dynamic channel.

The purpose of a social media strategist is to leverage their multivariate skills in creative, content, community management, analytics and strategy to drive real business value through social platforms. Advisors’ goal is to develop social strategies that build brand affinity and community while ultimately converting social media followers into loyal customers and brand advocates.