12 Feb STRATEGIC FORECASTERS: HOW STRATEGY FORECASTING WORKS
The term strategic forecasters sometimes speaks to professionals who predict political, technological, economic, environmental and cultural trends to guide significant decisions, policies, and investment strategies. Advisors collect qualitative inputs and quantitative datasets across interdisciplinary domains to model scenarios and assess probabilities on issues shaping the competitive landscape.
Leaders leverage strategic forecasters to avoid surprises, evaluate blindspots in planning, and construct resilient frameworks. Strategic forecasting represents structured speculation grounded in research, analysis and expert insights on complex dynamics that determine success in a specific industry, geography or population.
Skilled strategic forecasters demonstrate systems-level critical thinking to detect interconnections and patterns leading to various outcomes. They structure analytical frameworks spanning known knowns, known unknowns and crucially, hidden assumptions that remain unknown unknowns to the client. Roadmapping workshops make stakeholders challenge ingrained notions by surfacing tacit biases that distort objective assessments.
Sophisticated forecasters triangulate findings across public data aggregations on consumer attitudes, politician stances, patented innovations, employment statistics, geopolitical stability indicators and other datasets pertinent to the strategic question. Primary interviews with internal leaders, external experts and community representatives provide qualitative perspectives. Surveys inject crowdsourced wisdom from broader populations impacted by potential developments.
Powerful computational models simulate how interactions between cultural trends, regulatory changes, competitive entries, technology adoption, environmental events or black swan shocks may play out. Mapping dependencies and running what-if scenarios produces recommendations on strategic resilience. Reports detail leading indicators to monitor and signposts to adapt tactics accordingly since the future remains probabilistic despite analytical rigor.
The most lauded strategic forecasters candidly communicate confidence levels in predictions and acknowledge unpredictability inherent to complex systems. While estimating general directionality and ranges on timelines, they emphasize foresight as a process, not an all-knowing product. The private sector, government agencies and society increasingly recognize long-range strategic forecasting functions as vital for stability amidst accelerating change.