HOW TO GROW YOUR BUSINESS DESPITE COVID-19

Our futurist consulting practice continues to explore new ways that businesses of every size in every industry can adapt and innovate past COVID-19. In recent weeks, we’ve been asked to take a look at how technology innovations and low-tech innovations alike might be applied to help organizations steer through uncertainty. In the latest update in our running series that summarizes our team’s findings, we take a closer look at simple ways you can adapt and position yourself to be more likely to succeed going forward. Simply read on to find out more about what it takes to get ahead despite ongoing disruption. Like we always say, sometimes, all it takes to overcome the biggest of challenges are just the simplest and most ingenious of solutions.

Topic: Ways Technology Can Help You Build Your Business

Scenario: As futurist speakers, we’ve talked about AI frequently before, but from business automation, workforce optimization, virtualized desktops, and more, there are tons of ways that enterprises can leverage technology to stay ahead of the curve, and better deal with the challenges and concerns of operating a business today.

Insights: From cloud-based solutions that let you quickly and cost-affordably roll out new apps, products, and services, or external/internal solutions (or even entire online communities) powered by automated helpers to customer relationship management tools that let you add context to every interaction and automation tools that can help you offload much of your regular/routine workload, there are many ways to tap into the power of new technologies and trends to build and grow your business in the new normal.

Topic: How Your Business Can Thrive Despite Uncertainty

Scenario: Organizations of every size are dealing with changes in market trends and customer habits on an unprecedented scale, even as unpredictability is now the only thing we can predict in the working world going forward – they and their employees need strategies and solutions for coping with constant disruption.

Insights: A combination of simple strategies and tactics – leading with empathy, building redundancy into your workforce and business model, planning for bad times while good times are still here, investing in flexible solutions that make it simple to pivot or target new audiences, etc. – can help you become more resilient and better able to turn on a dime.