Ground media tours and satellite media tours are helpful promotional vehicles, but differ in scope, scale and impact. And in the world of public relations and press outreach, two popular strategies for gaining widespread coverage are the GMT and SMT. While both ground media tours...
A ground media tour host, also known as a spokesperson or brand ambassador, is the human face of any given TV, radio or influencer marketing campaign. Experts are the voice of the organization or campaign they represent, tasked with effectively communicating top messages across various...
Ground media tours (GMTs), also known as in-market media tours or radio media tours, are a strategic public relations tool that encompasses a spokesperson or expert traveling to multiple media markets to conduct in-person interviews with various media outlets. Unlike satellite media tours (SMTs) which...
The term moonshot has become increasingly popular in the world of innovation and technology, but what exactly does it mean? Originating from the ambitious goal of landing humans on the moon in the 1960s, a moonshot now refers to any audacious, groundbreaking project or initiative...
Unboxing videos have emerged as a surprisingly popular genre of content in the digital age, captivating millions of viewers across various online platforms. But what exactly are unboxing videos, and why have they become such a cultural phenomenon?On a surface level, a clip is precisely...
C-suite consulting vs management consulting services: According to top strategy consultants, keynote speakers and thought leaders, the differences are greater than you might think. For instance - although both fall under the broader umbrella of business advisory services, each practice differs significantly in their focus,...
