Articles and Videos

Micro influencer brand partnerships represent a nuanced and strategic approach to modern marketing, where brands collaborate with social media personalities as spokespersons and content creators who have typically between 1,000 and 100,000 followers. The partnerships are characterized by their authenticity, targeted reach, and cost-effectiveness compared...

Content marketing consultants and editorial strategists have become valuable assets. Operating the digital age, the material they produce is king. Businesses of all sizes are realizing the importance of bringing content marketing consultants on board for creating high-quality, valuable media to attract and engage their...

Leading content marketing consultants are strategic partners who help define content approaches, craft assets resonating with target audiences and implement data-led plans amplifying reach across channels – all supporting wider business goals.Analyzing Goals & AudiencesEditorial advisors that double as content marketing consultants begin new client...