Articles and Videos

Hiring an advertising technology expert witness only makes sense. The adtech landscape is immensely complicated, comprised of layered systems, algorithms, data integrations and platform configurations that most people cannot fully decipher. At the same time, like top advertising technology expert witness consulting firms remind, the...

As Google Ads expert witness reports and testimony providers note, with annual ad revenue approaching $250 billion, the company's online advertising products and platforms play an oversized role in the digital marketing ecosystem. Not surprisingly, when legal disputes span companies' surrounding activities, Google Ads expert...

Any online ads expert witness will tell you that the Internet advertising ecosystem is incredibly complex, spanning multiple technologies, platforms, business models and intricate workflows. From audience targeting and ad delivery systems to tracking metrics and billing processes, the best online ads expert witness partners...

Top Web browser expert witness reports, consulting and testimony providers are aware that solutions like Google Chrome, Mozilla Firefox, Microsoft Edge and Apple's Safari facilitate how we experience and interact with the internet. While seemingly simple software applications on the surface, the best Web browser...

Affiliate marketing expert witness companies know that the space has become a multi-billion dollar industry, with companies of all sizes leveraging partnerships with third-party publishers and influencers to drive sales and acquire customers online. But the complex nature of advertising relationships, tracking mechanisms, and compensation...

Trademark expert witness veterans know that cases can span complex legal issues around brand protection, consumer perception, and intellectual property rights. To navigate these nuanced matters effectively, lawyers and law firms often call on pros who focus on evaluating related areas. Bringing in a trademark...