PR pros wonder: What is a virtual media tour in public relations? The concept of a VMT has emerged as a transformative strategy to connect brands with journalists, influencers, and audiences across the globe. For those new to the space and curious about specifically what...
Top key opinion leader crypto influencers who work as keynote speakers, thought leaders and business thinkers are impacting industry trends and investor sentiment. Consultants, subject matter experts and consulting advisors not only analyze current market dynamics but also predict future directions as the best key...
Ground media tour examples are plentiful. GMTs have long been a staple of public relations and marketing strategies, offering a helpful opportunity for face-to-face interactions with media outlets across multiple locations. We offer ground media tours examples of successful programs and the strategies that made...
Ground media tours and satellite media tours are helpful promotional vehicles, but differ in scope, scale and impact. And in the world of public relations and press outreach, two popular strategies for gaining widespread coverage are the GMT and SMT. While both ground media tours...
A ground media tour host, also known as a spokesperson or brand ambassador, is the human face of any given TV, radio or influencer marketing campaign. Experts are the voice of the organization or campaign they represent, tasked with effectively communicating top messages across various...
Ground media tours (GMTs), also known as in-market media tours or radio media tours, are a strategic public relations tool that encompasses a spokesperson or expert traveling to multiple media markets to conduct in-person interviews with various media outlets. Unlike satellite media tours (SMTs) which...
