Hybrid events that blend in-person and digital experiences have become the dominant trend in the meetings and events industry. And, of course, we'd also point out that programs designed in hybrid event formats provide attendees more choices to match their needs. From global conferences to...
After a massive shift to virtual and hybrid events during the pandemic, event organizers are innovating more than ever before to engage digital audiences in 2024 and 2025. Featured events will blend interactive virtual elements with valuable in-person networking and experiences.A dominating trend is the...
The meeting and event planning industry is well-positioned for robust growth in 2024 and 2025 as in-person gatherings make a strong comeback after the COVID-19 pandemic. During the pandemic, many events were canceled or transitioned to virtual environments. Now, as restrictions have eased in most...
Textbook service providers, change management consultants are brought in as guides when organizations undergo transformation. While executive leaders set the overall vision and direction, futurist strategic forecasters and trends experts ensure seamless execution of the people-related aspects that ultimately determine a transition’s success. Translation –...
Artificial intelligence adoption accelerates entering 2024 as capabilities around machine learning, computer vision, predictive analytics and natural language advance faster than executives can keep pace. Management of AI ethics, security and job displacement challenges intensify amid the tech’s proliferation.Machine learning, the anchor of applied AI,...
Marketing undergoes continuous change, but 2024 brings pivotal shifts marketers must get ahead of - from AI adoption to privacy laws reforming data practices. Brands embracing creativity and personalization powered by technology will gain advantage.AI and machine learning reach new maturity allowing smarter audience targeting...
