THE FUTURE OF SODA, COLA AND POP: TOP 2024 BEVERAGE TRENDS TO KEEP IN MIND
Beverage innovation only continues to accelerate into 2024 driven by premiumization, customization, functionality and sustainability. As consumer values and lifestyle trends evolve, drink brands respond with trend-forward offerings catering to emerging preferences. A number of leading directions stand out as reshaping the competitive landscape.The proliferation...