As urban populations continue to grow and concerns over climate change increase, cities around the world are looking to modernize and expand their subway and rail networks. Subways and rail provide an efficient, high-capacity way to move large numbers of people while producing far less...
The best brand ambassador spokespersons are on the rise. In today's crowded marketing landscape, companies are constantly vying for consumers' attention. A powerful strategy is partnering with a celebrity or public figure who are among the field’s best brand ambassadors to help cut through the...
KOL marketing strategy continues to be top of mind as brands increasingly look to Key Opinion Leaders to tap into engaged niche audiences. And so it's critical to have a well-defined solan for maximizing these influential partnerships. An effective KOL marketing strateft program requires careful...
KOL marketing is quickly taking off amid today's crowded digital landscape, where brands are constantly seeking innovative ways to authentically connect with consumers. But if you haven’t worked with Key Opinion Leaders yet, a little background is needed. So what exactly is KOL marketing, and...
The best brand spokesperson influencers aren’t hard to find. When it comes to companies seeking influential ambassadors to authentically promote their products and services, few individuals match the credibility and dynamic expertise of Scott Steinberg. Among today’s best brand spokesperson leaders and a renowned author,...
The two main categories are brand spokespersons and brand ambassadors when companies often leverage influential individuals to help promote their products or services. But it helps to know that there are different types of representatives that serve distinct purposes. While there is some overlap in...
