22 Aug VIDEO SPOKESPERSON SERVICES: HIRE A SPEAKER, PRESENTER AND HOST TODAY
Video spokesperson services of all kinds can help you boost your business. When it comes to incorporating influencers, subject matter experts and thought leaders into your marketing and advertising efforts, there are a variety of approaches and options to consider. The type of video spokesperson services you choose will depend on your specific needs, budget, and desired outcome. We take a closer look at typical engagements.
In-House Spokesperson
Certain companies choose to use an internal employee or executive as the face of their video content. It can be a cost-effective option, as you’re leveraging existing talent and resources. But as video spokesperson services go, it does require having someone on staff with the right on-camera presence and communication skills.
Professional Spokesperson
For a higher-quality, more polished video spokesperson, many businesses opt to work with a professional actor, presenter, or industry expert. Event hosts and keynote speakers are experienced in delivering compelling video performances and can provide a level of production value that in-house talent may lack. The tradeoff is a higher video spokesperson services price tag.
Celebrity Spokesperson
Taking the professional spokesperson to the next level, some companies choose to feature a well-known celebrity or industry influencer as their video representative. It can lend significant credibility and attention-grabbing power to the content, but also comes with a much heftier price tag.
Animated Spokesperson
As an alternative to a live-action expert, some brands are utilizing animated characters as their video representatives. It can be a creative, cost-effective approach, especially for explainer videos or content geared towards younger audiences. The animation style can be customized to match the brand’s personality.
Spokesperson Agency
For companies that want a full-service solution, there are agencies that specialize in providing turnkey video spokesperson services. Talent agents can handle everything from casting the right talent to scripting the video to the final production. It can be an efficient option, but also the most expensive.
Spokesperson Marketplace
Another option is to work with a spokesperson marketplace or platform that connects businesses with a network of pre-vetted video talent. Such video spokesperson services allow you to browse and select from a variety of talent options based on your specific criteria and budget. It provides more flexibility than working with a single agency.
The type of video spokesperson services you choose will depend on your goals, resources, and target audience. Factors like production value, talent, and customization will all impact the pricing. Noting the different options available, you can select the approach that best fits your needs and helps you achieve maximum impact with your target audience.