TOP WEB STRATEGIST AND DIGITAL TRANSFORMATION CONSULTANT’S THOUGHTS ON CHANGE MANAGEMENT

Experts would tell you that a web strategist is a marketing professional who specializes in developing digital strategies for websites and other online properties. Pros’ scope of work focuses on improving a website’s user experience and performance in order to meet key business objectives.

The main thrust of a web strategist encompasses: Conducting website audits, analyzing site traffic and behavior patterns, identifying issues with site design, functionality and content, and then outlining strategies for improvement. Pros formulate plans for aligning the site goals to the business goals—typically related to increasing conversions, sales, or revenue.

Based on research and insights, a web strategist maps out exactly how to re-craft the website to enhance the experience of key visitor segments. That could span wireframing site changes, creating customer personas, defining user journeys, and building conversion funnels. Advisors determine high-level page requirements, entry points, ideal site navigation and content hierarchy. Recommendations often include new landing pages, blog topics, UX changes, areas to optimize speed/functionality, or website promotion tactics.

Execution may involve delegating tasks to specialists:
– SEOs to optimize pages for search visibility
– Designers to create on-brand, functional interfaces
– Developers to program new features and integrations
– Copywriters to produce relevant, targeted site content

The web strategist oversees all updates to ensure it adheres to information architecture and the documented strategy. Experts also test changes ahead of launch to predict and monitor the impact based on conversion rates, time on site, bounce rates, lead generation and ROI.

In all aspects, the web strategist brings analytical, creative and technical skills together to optimize the digital presence. That means continuously evaluating performance post-launch using web analytics to identify new opportunities or issues to tackle. Pros determine future phases for enhancing site robustness, speed, personalization and innovation through emerging technologies.

Great advisors keep the end-user experience at the center of solution development – and have excellent project leadership abilities coupled with user empathy, logical strategy formation skills and technical know-how. Professional strategies and oversight add up to produce digital experiences that turn visitors into leads, promote loyalty and elevate brand perception. A top consultant serves as the linchpin driving traffic, engagement and conversions through a website that empowers users’ online journeys.